Open letter from me to you
‘Value’ is my word of 2022.
Valuing myself – away from my ‘good daughter’ duties and the people pleaser, that has devalued my own self-worth.
It sometimes feels like everyone has received this life manual and are reading from it, while I got distracted by shiny objects like finding value in being the good girl and helping others. In doing this, I lost my self-worth, I lost my sense of freedom, and I lost weight.
Running my own business was an accident. I evolved naturally out of my permanent part-time job and career in design and advertising, into my hobbie that I loved. By putting my work out there, I learned that it provided value to others. It helped people connect, to heal from their traumas, to bring joy and tranquillity into their home. Through running my own business, I am learning to face all the challenges, and I don’t ‘just’ mean wearing all the hats, from finance, to marketing, to web development. I mean facing all my personal challenges and believing in myself. Believing in what I am creating, making, and building is valuable for you.
Over the past year, I began selling online to people who haven’t met me in person, so there was no sense of obligation to purchase. What I create takes skill and time, yes – but I am learning to build value in my brand (and through that, myself), to find my deep sense of purpose, which is to:
Provide joy, tranquillity and connection to your home through the beautiful power of nature.
Thank you to everyone who has purchased items from my studio, for reading my emails, liking my Instagram posts and messaged me in support.
Through living my purpose, I hope to give you joy in return.
Best,
Freny x